Hidden City launches Bella Sara Chibis - Licensing.biz

Hidden City launches Bella Sara Chibis

New collectables range hits the US and Russia, followed by Western Europe.
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Hidden City Entertainment is bolstering its Bella Sara brand with a range of collectables called Bella Sara Chibis.

The Chibis come with their own stacking cube containers, bracelet and trading card. Children can also go online to get the digital versions of the creatures.

Due to arrive in stores this summer, Bella Sara Chibis will be available first in the US and Russia, followed by Western Europe.

"This is an innovation in children's play habits," said George Stetar, SVP of licensing and international business for Hidden City Entertainment. "Not only will kids be able to play with their Chibis, but the uniquely designed cubes connect together to create their very own play space."


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Bella Sara

It notched up over $25 million in retail sales in 2010, and now Hidden City is expanding Bella Sara into new territories. We get the lowdown.

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