High hopes for bumper 2008

Licensing.biz readers choose their picks for the hottest licences of 08, with pre-school and publishing sectors rating highly.
Publish date:
Social count:

Pre-school hit Little Princess, The Mr Men Show, Paddington Bear and Indiana Jones have all been highlighted by Licensing.biz readers as properties to watch in 2008.

On Friday, we asked what the biggest licences of 2008 will be as our Have Your Say topic.

Kirsty Guthrie, director of KJG, responded: "I think properties like In The Night Garden will continue to perform due to the extensive marketing efforts behind it.

"What will also be a property worth reckoning with is Little Princess - with a 20 year publishing heritage, a firm favourite with every three to five year old girl (and boy), the continuous support from Milkshake and the consumer products programme launching at retail early in 2008, this is certainly a pre-school property that needs to be on people's radar."

Nicolas Loufrani, MD of Smiley Licensing, meanwhile believes that Chorion's new Mr Men Show will have a big impact.

"These characters have a stylish look and come from publishing, which I think is kind of the aristocracy of licensing. Good luck to Paddington as well."

Hana's Helpline has also been highlighted by Mary Vacher of Random House Children's Publishing.

"It's fun, caring and every child will be comforted watching it," she said.

To read the full collection of comments, and to add your own views, just click here.


4_Challenges 195x250.jpg

HOT TOPIC: Industry challenges in 2008

As the licensing business starts to look ahead to the New Year, Samantha Loveday asks a selection of execs what they think the biggest challenges facing the market will be, and how they?ll be looking to get round them?


Ten big stories from 2008

From the shock switch to Vegas for Licensing International and the collapse of a British retail institution, to the emergence of new retailers for licensed product and new trends, Licensing.biz looks at some of the biggest stories we covered in 2008...

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.