Hi-Spirits bringing Justin Timberlake's 901 Tequila to UK - Licensing.biz

Hi-Spirits bringing Justin Timberlake's 901 Tequila to UK

The spirit comes from a 60 year old recipe
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Hi-Spirits has signed a distribution deal to bring 901 Tequila to the UK.

The spirit was co-founded by CEO Justin Timberlake and President Kevin Ruder and comes from a recipe that is 60 years old.

The 40 per cent triple-distilled silver tequila is now available in the UK at both on-trade and off-trade retailers.

"We're delighted to be bringing 901 Tequila to the UK market," said Hi-Spirits MD Dan Bolton.

"Justin Timberlake's deep respect for the heritage and quality of tequila has led to the development of a genuinely premium spirit which has wide appeal."

901 Tequila has been given four stars from the Spirit Journal and RSP for a 700ml bottle is £32.85.

"901 Tequila has been extremely well-recieved by our distributors, key acounts, leading cocktail experts and, most importantly, consumers during our first four years in the American marketplace," said 901 Tequila President Kevin Ruder.

"We look forward to continuing to build the brand with Hi-Spirits in the UK."

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