Hit adds Learning Curve to Fireman Sam drive - Licensing.biz

Hit adds Learning Curve to Fireman Sam drive

Firm comes on board as the German toy licensee for property in new multi-year deal.
Author:
Publish date:
1_184_5126_mypictr_300x300.jpg

Hit Entertainment has expanded its relationship with Learning Curve in the German market.

The firm, which already represents Thomas & Friends and Bob the Builder, has become the toy licensee for Fireman Sam in the territory after sealing a new multi-year deal.

As part of the agreement, Learning Curve will distribute Fireman Sam product from UK master toy partner, Character Options.

"We are delighted to sign this multi-year licensing agreement with Learning Curve for Fireman Sam," said Jon Owen, SVP of Hit Brands Global. "The new toy line has boosted Sam's popularity to new levels in the UK, so we are confident that, as one of Germany's leading toy companies, Learning Curve will drive similar results in the German market."

Clive Wooster, European MD at Learning Curve, added: "We believe Fireman Sam is a real opportunity for our retailers in Germany. We will be making sure our sales and marketing efforts provide retailers with the same standard of service and success as they are seeing from the rest of our business."

Related

Featured Jobs

Warner Bros Logo 620 x 349

Senior Category Manager.

Warner Bros. Entertainment Inc. is the entertainment arm of the world's leading communications company, Time Warner. Warner Bros. Entertainment Inc. comprises numerous divisions including Television, Home Video, Theatrical, On-line and Consumer Products.

Roaddahl_job_logo_final

JUNIOR GRAPHIC DESIGNER

Roald Dahl | Marylebone, London | Salary Dependent on experience | Contract 6-month FTC | 5-day week, Monday to Friday | Start ASAP

Endemol_new_job_logo

Senior Product Development Designer

Endemol Shine Group is a global content creator, producer and distributor with a portfolio of international hits including Big Brother, Black Mirror, Deal or No Deal, Humans, Hunted, MasterChef, Mr. Bean, The Biggest Loser, The Island, Spelling Star, Your Face Sounds Familiar and many more. Endemol Shine Group’s businesses have creative operations in over 30 markets, with a diverse portfolio of over 600 revenue generating formats across scripted and non-scripted genres, alongside digital, gaming, and distribution operations.