Hit adds new COO - Licensing.biz

Hit adds new COO

Sangeeta Desai joins company's senior management team as chief operating officer.
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Hit Entertainment has appointed former Apax Partners' principal, Sangeeta Desai to the newly created role of chief operating officer.

Based in London and reporting directly to CEO Jeff Dunn, Desai will be responsible for the day to day operations of the company. She will oversee the business development, global brand management, consumer products, live events, marketing, communications and creative resources teams around the world.

Since Dunn's arrival as CEO in March 2008, Desai has been working closely with Hit, acting as an advisor and helping to develop the company's strategic plans

"Sangeeta has a keen understanding of the Hit business and I am delighted that she has chosen to join us full time," Dunn commented.

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