Hit adds to Thomas & Friends app count - Licensing.biz

Hit adds to Thomas & Friends app count

Engine Activities app from Callaway Digital Arts joins collection.
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Callaway Digital Arts has launched a new Thomas & Friends app for iPad, iPhone and iPod Touch.

Engine Activities includes two activity packs based on home entertainment releases, Pop Goes Thomas and Creaky Cranky. Each pack includes favourite scenes and engines, plus three colouring sheets, three animated puzzles and three collectible engine cards.

A matching game featuring collectible engine cards helps to develop a child's memory and hand-eye coordination.

Additional activity packs tied to new home entertainment releases are currently available for in-app purchase, with more due to be released shortly.

"Collecting engines is a unique aspect of the Thomas brand and this new game app extends that experience to iPad, iPhone and iTouch," said Natasha Fishman, SVP, global brand management and digital media, Hit Entertainment.

Nicholas Callaway, chief creative officer at Callaway Digital Arts, added: "By merging appealing interactive activities with great design and beloved characters, Callaway and Hit are delivering a kids gaming experience like no other."

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