Hit bolsters attraction business - Licensing.biz

Hit bolsters attraction business

The Little Big Club children's attraction due to open in Malaysia in 2012.
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Hit Entertainment has licensed its first The Little Big Club children's attraction in Asia.

The attraction will be in a new multi-million development project in the prestigious Puteri Harbour in Malaysia. The deal was inked with Themed Attractions and Resorts Sdn Bhd, a wholly owned subsidiary of Khazanah Nasional Berhad.

The development of the family indoor theme park will span more than 60,000 square feet and will feature five themed zones. It is expected to attract more than 400,000 visitors each year.

The Little Big Club - one of the three themed attractions within a larger destination development - will be designed across two floors, with a third level dedicated to ticketing and retail. It is based on Hit's portfolio of pre-school properties including Thomas & Friends, Barney, Pingu, Bob the Builder and Angelina Ballerina.

The attraction will feature play activities, rides, play structures, role play events, parties, interactive games, performing arts and education. Based on the different worlds of the characters, children can take a journey on Thomas and other engines, solve building problems with Bob the Builder and his can-do crew, dance in Angelina's studio and play in Pingu's igloo.

Teri Ruffley, VP of events and attractions for Hit, said: "Asia represents more than 60 per cent of the world's population and given the strength of our brands in the region, it is an important focus for Hit's strategic growth in attractions opportunities.

"The project design will be led by world leading designers, Forrec, and the attraction will be an innovative and unique visitor offering for young families. We are delighted to be working with TAR on this world class attraction and look forward to opening our first Little Big Club in Asia."

Tunku Ahmad Burhanuddin, CEO and MD of TAR, added: "It is an honour for us to form this strategic alliance with Hit Entertainment, who has a deep understanding of the industry of entertaining young children. I am confident that the presence of The Little Big Club in our family indoor theme park will draw visitors, not just from Malaysia, but also other countries in the region."

Picture caption: (left) Tunku Ahmad Burhanuddin, CEO/MD of Themed Attractions and Resorts Sdn Bhd exchanges documents with Frank Foley, General Manager Asia, HIT Entertainment, after the signing ceremony which was witnessed by (back row from left) Abdul Ghani Othman, Johor Chief Minister and Azman Mokhtar, Managing Director, Khazanah Nasional Berhad.

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