HIT bolsters girls' portfolio

New-look Angelina Ballerina planned, while Rainbow Magic makes licensing debut.
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Hit Entertainment has further strengthened its offering in the girl's pre-school sector, unveiling plans at Toy Fair for an all-new refresh on Angelina Ballerina and its publishing property Rainbow Magic.

Now in its 25th year, Angelina Ballerina has been given a makeover in 2009 with an all-new CGI series set to broadcast on Nick Jr in the UK in autumn/winter. Angelina Ballerina: The Next Steps introduces new characters and destinations to the popular series and offers licensing partners with opportunities across all categories.

The series will expand the world of Angelina and her friends into new areas of dance including tap, modern and jazz.

Hit and English National Ballet will also take to the stage for a second ballet production entitled Angelina's Big Audition, which will tour the UK from May.

Angelina Ballerina was first published in 1983 and has sold over six million books in 19 languages worldwide.

The character has just been appointed the official sponsor for the Critic's Circle National Dance Awards Children's Award, taking over from Billy Elliott.

Meanwhile, publishing property Rainbow Magic is also set for a steller year with the launch of new publishing formats, chapter books, retail promotions and an all-new fully interactive website featuring games, newsletters and downloads.

Kirsty, Rachel and the Rainbow Magic fairies will be brought to life in the first 60-minute special to be released on DVD from autumn.

Rainbow Magic has sold over 20 million books worldwide and targets gilrs aged five to nine years.

Peter Byrne, EVP consumer products worldwide, Hit Entertainment, commented: "We are excited to be showcasing both Angelina Ballerina and Rainbow Magic at this year's Toy Fair. There are exciting opportunities across all categories for new and existing licensing partners and we look forward to sharing our exciting plans with the UK licensing community."


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