Hit brands spread their wings

Further international TV deals signed for key properties in Asia, Latin America and EMEA.
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Hit Entertainment is furthering its reach into the Latin America, Asian and EMEA territories - signing a number of new international TV deals.

According to C21 Media, the firm's Hong Kong office has sealed several deals in the Asia Pacific region. Free to air broadcaster Cartoon Network India has licensed four further series of Bob the Builder, while also picking up Oswald for the first time.

Cartoon Network Korea has also licensed 78 episodes of Pingu in a new ten-minute format, called The Pingu Show. Wobbly Land, a pre-school property acquired by Hit in 2006 and coproduced with Nick Jr UK, has been picked up by Nickelodeon Australia and ATV.

Hong Kong's ATV has also moved for Bob the Builder and, for the first time, The Pingu Show. Barney will air on Indosiar this year, while TV3 New Zealand and Disney Asia Pacific have both licensed new series of Bob the Builder.

Meanwhile, in Latin America, ETV - the public channel in Ecuador - has licensed 160 episodes of Barney and 12 specials. Channel 9 Argentina is now airing ten episodes of the show, while Rede TV in Brazil aired two specials over Christmas.

Wobbly Land is also proving a success in EMEA, according to the story.

In the Netherlands, two series of Pingu have been licensed to Dutch public broadcaster KRO, along with the renewal of two more. Rubbadubbers and all five series of Fireman Sam will appear on Rai Gulp in Italy, which is due to broadcast in April.

Finally, Fireman Sam will debut in Greece later this year. It was also acquired by Five and Cartoon Network in the UK last year.


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