Hit continues push for Mike the Knight with new website

Trade site launches for upcoming Cbeebies show.
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Hit Entertainment is continuing to ramp up the awareness for Mike the Knight ahead of its autumn launch on Cbeebies, revealing a special trade website.

The site - which can be found by clicking here - features a brand overview, character descriptions and background information on the show's international broadcast partners.

The portal will aim to provide an overview for new and prospective partners and will be updated regularly.

A consumer site will also launch in the autumn.

"As the build up to the programme launch draws ever closer, the trade pages of the website provide an interim one stop shop to help partners and interested parties familiarise themselves with the brand," said Jules Heaton, VP, global brand management at Hit.

As well as airing on Cbeebies, Mike the Knight will also broadcast on TF1 in France and Treehouse in Canada, with further international sales due to be announced shortly.


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