Hit Entertainment is developing a new CG animated series called Little People, based on the popular brand from Fisher-Price.
The series is being produced out of Hit’s UK hub and is scheduled for release in late 2015.
The new series aims to incorporate the essence of the children’s brand, with emphasis on 'the power of discovery to inspire imagination, creativity and thinking skills.’
“Children have grown up with and loved the Little People brand for generations,” said Geoff Walker, EVP, Fisher-Price global brands team and Hit Entertainment.
“Today’s pre-schoolers connect to brands through powerful and engaging storytelling. Green lighting the first production of Little People series means we will bring the brand to life for this new generation.
“We’re committed to growing the Little People brand into a true entertainment franchise by leveraging the development and production expertise of Hit Entertainment.”
Michael Carrington, VP global content and executive producer at Hit Entertainment, added: “The Little People brand has been close to the hearts of girls and boys, aged one to five around the globe for over five decades, and we look forward to bringing these characters to life and to the screens of viewers globally.”