Hit Entertainment has shuffled its UK office to create a more integrated team structure under SVP of Hit Brands, Edward Catchpole.
A renewed focus will be placed on tent pole events which create demand for brands, such as Thomas & Friends, as well as in growing new opportunities for Mike the Knight, which has enjoyed a successful first season in 22 markets.
Meanwhile, in the New York office, Sid Mathur has been promoted to VP, Hit Americas. The position of VP, content development - based in London - will be named at a later date.
"Hit Brands' broadcast content is often a child's first introduction to Hit properties, and also an important gateway to the rest of the Mattel family of brands and products," said David Allmark, EVP, Fisher-Price. "Centralising resources to accelerate Hit's ability to source, nurture and distribute brand content will greatly enhance our storytelling capabilities to pre-schoolers around the world."
SVP, Hit Brands, Edward Catchpole added: "The integrated team structure enables us to drive the business in a more seamless way. We're excited to align resources to reside within one office and continue the important work of strengthening the emotional bond to the brands with content that deeply connects."
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