Hit Entertainment has appointed three high profile executives to spearhead its global brand and marketing efforts for its key properties.
Robin Gay has joined as global brand director for Thomas & Friends. He moves across from The Walt Disney Company EMEA, where he most recently ran the franchise business for Mickey Mouse & Friends, Winnie the Pooh, Disney Fairies and Disney Baby.
Meanwhile, Will Speer has been appointed global brand director for Bob the Builder and Fireman Sam. Speer also joins from The Walt Disney Company, where he held a variety of roles including Disney Stores (retail), Disney Channels and most recently franchise management.
Finally, Gina Briggs has joined Hit as senior global brand manager for Mike the Knight, having previously held a variety of marketing and strategy roles at Nickelodeon.
Gay and Speer will be based in the UK, while Briggs will work out of the New York office. All three will report to Shari Donnenfeld, VP global brands, Hit Entertainment.
"Assembling this new team reinforces Hit and Mattel's commitment to propel our brands to even greater levels of engagement with consumers and partners," said Donnenfeld.