Hit inks charity partnership with Shelter

Three-year deal will see Bob the Builder support housing and homelessness charity.
Author:
Publish date:
Social count:
0
1_Shelter, Bob the Builder.jpg

Hit Entertainment has revealed a three-year partnership between Bob the Builder and housing and homelessness charity Shelter.

The partnership will provide a number of fundraising routes for Shelter, enabling the charity to explore and engage with different audiences helping to raise awareness of its work.

Activity will begin at the premiere of new feature length special, Legend of the Golden Hammer, on May 15th at VUE in Leicester Square, London. Further projects include cause-related marketing initiatives at major UK retailers, communication plans to schools and nurseries and Bob/Shelter co-branded fundraising campaigns.

"The partnership between Bob the Builder and Shelter is a perfect fit," said Lesli Zador, brand manager at Hit Entertainment. "Together we will be able to create and support some unique marketing and PR opportunities for both our brands, while having a direct impact on vulnerable communities affected by bad housing and homelessness."

Louise Parkes, director of fundraising at Shelter, added: "This fantastic partnership with Bob the Builder will provide a great opportunity to showcase the work that Shelter does with young people and also raise vital funds for these services."

Related

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.