Hit lines up new Thomas & Friends DVD - Licensing.biz

Hit lines up new Thomas & Friends DVD

Misty Island Rescue arrives in October backed by retail tie-ins from licensees.
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Hit Entertainment is readying for the launch of the latest Thomas & Friends DVD special.

Misty Island Rescue will hit retail on Monday October 11th.

Retail tie-ins from Thomas licensees will accompany the launch, including dedicated Trackmaster and Take n Play product from Fisher-Price, a buildable set from Mega Bloks and new wooden engines from RC2.

A major marketing and PR campaign will also back the DVD release. TV, print and online advertising is planned, and will be complemented by the distribution of 40,000 promotional binoculars through a range of outlets and at Thomas appearances at Drayton Manor Park, Day Out with Thomas events and at Legoland, Windsor.

A teaser trailer has been posted on YouTube, while Practical Parenting magazine is set to feature Misty Island advertising and editorial. Hit is also staging a blue carpet premiere at the Vue cinema, Leicester Square on Saturday October 2nd, with additional screenings taking place at 65 Vue cinemas nationwide that weekend.

"This wonderful new Thomas tale is destined to follow the phenomenal success of Hero of the Rails and delight Thomas fans the world over in this landmark anniversary year," said Rick Glankler, SVP global brand management, Thomas Division, EMEA.

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