Hit Entertainment has appointed Character Options as the UK master toy licensee for its new property Mike the Knight, which is due to premiere on CBeebies this autumn.
Under the deal, Character gets the rights to develop new products under the following categories: plastic (figurines and playsets) plush, novelty, role play and games. The first line of products will be available in autumn/winter 2012.
Character also has the UK rights for Hit brands Bob the Builder and Fireman Sam.
Jon Owen, SVP, HIT Brands – Global, said: “Our involvement with Character has gone from strength to strength over the last 12 months and this latest deal marks an exciting new chapter in our relationship.
"Everyone at Hit is hugely excited about Mike the Knight, and with Character now on board we are confident that they will conjure up a spell-binding product range for this adventurous new series.”