Hit Entertainment has signed up Dream Theatre Private Limited to handle key properties Bob the Builder and Thomas & Friends across India, Pakistan and Sri Lanka.
Both properties already air on Cartoon Network India. The channel also has exclusive feeds covering Pakistan, Sri Lanka, Bangladesh, Bhutan, Nepal and the Maldives in English, Hindi, Tamil and Telegu.
Dream Theatre will launch products across apparel, stationery, bags and luggage, plus back to school.
"We are very happy to appoint Dream Theatre as our agent for Thomas & Friends and Bob the Builder covering India, Pakistan and Sri Lanka," said Antonio Huab, SVP Asia Pacific at Hit. "These are important markets for us and we hope Dream Theatre will help bring these much loved brands into the lives of even more children through some strong licensing programmes complementing our already established TV presence."
Jiggy George, founder and CEO at Dream Theatre, added: "We are thrilled and honoured to partner with Hit and their wonderful pre-school brands, and look forward to bringing these properties alive at retail."