Hit restructures to focus on growth

Firm creates brand and regional management.
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The CEO of Hit Entertainment, Jeff Dunn, as revealed several internal changes to better focus the company for growth.

Dunn, who was appointed as CEO earlier this year, said that the change will better align the company with two of its strategic priorities: enhanced geographic focus and coordinated brand management for Hit's stable of properties.

Peter Byrne (pictured) will now be dedicated exclusively to expanding the international business, which is already the largest and fastest growing part of the company. He will focus on expanding developing markets, third party licensing and acquisitions, while further increasing the company's footprint in international consumer products and home entertainment.

Byrne will also continue to have responsibility for live events and attractions, plus publishing.

To complement Byrne's role, Pam Westman has been promoted to EVP of consumer products and home entertainment, The Americas.

Dunn also revealed the creation of a new global brand management function across the company and has promoted Natasha Fishman and Rick Glankler to senior VPs, brand management.

In this role, Fishman and Glankler are responsible for the long-term planning and strategic direction for Hit's portfolio of brands and will be complemented by the existing regional marketing teams in New York, London and Toronto.

Finally, Hit has centralised its legal department with the appointment of Joseph Salvo, as SVP global general counsel.

"As we developed our strategic vision for the company, two opportunities became very clear," said Dunn. "We had a large opportunity to further grow our international business and we could benefit from having brand plans that unite our different business platforms into a coordinated overall vision for each of our properties.

"These management changes will create key executives to focus on those opportunities."


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