Hit Entertainment has revealed its latest brand extension - Hit Movies - a new division dedicated to making family-oriented movies out of its library of children's properties, as well as identifying and developing new stories and characters for future family films.
The launch is just a part of Hit's efforts to expand the reach of its well-known properties across a variety of entertainment platforms.
Based in Los Angeles, the division will be headed by Julia Pistor, who most recently served as Nickelodeon's EVP of movies, where she developed and produced 16 films which grossed more than $1.5 billion combined at the box office.
The division will initially focus on developing family film franchises based on Hit's leading properties, including Thomas and Friends, Barney, Bob the Builder, Angelina Ballerina and Rainbow Magic.
Hit has also signed with leading Beverly Hills-based talent and literary agency United Talent Agency to help create new opportunities in film, television and digital entertainment. UTA will also assist in establishing new brand extensions and corporate partnerships for Hit properties.
"I am delighted to help launch new family movie franchises, based off of Hit's characters and worlds," said Pistor. "At the heart of all of Hit's properties is rich storytelling, and in the case of Thomas, Angelina and Rainbow Magic, a robust publishing history.
"Using this storytelling tradition, mixed with the positive values and timeless lessons that each character stands for, Hit Movies will expand the essence of these properties and build on their long-term franchises."
Jeremy Zimmer, co founder and board member of UTA, added: "We believe that Hit Movies, under Jeff and Julia's leadership, is poised to be a major force in the growing family film genre."