The licensing programme for new Hit property, Mike the Knight, is continuing to grow - with Simon & Schuster coming on board in the publishing category.
The five-year deal will see the firm obtain all the rights to publish books - in all categories apart from annuals - based on the new CGI animation. It will mark the first time that Hit has worked with Simon & Schuster.
"Simon & Schuster put together a really impressive pitch which demonstrated their enthusiasm and understanding of the brand," said Katie Price, senior director, global publishing at Hit. "We are thrilled to be working with them for the first time in the UK and look forward to developing an exciting range of Mike the Knight publishing."
Ingrid Selberg, publishing director at Simon & Schuster UK, added: "I fell in love at first sight with Mike the Knight and was convinced that this property had the potential to become a huge success and a perennial super brand."