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Hit signs Mega Brands for Thomas toys

Mega Brands has signed a deal with Hit Entertainment to produce a range of Thomas building toys.

Author:: Guest Contributor
Publish date:: Jun 4, 2009

The firm has entered into a multi-year, global licensing agreement with Hit to develop construction toys based on Thomas & Friends.

Under the global, multi-year agreement, it has the rights to develop all-new construction toy sets based on the characters of Thomas & Friends and destinations from the Island of Sodor world.

The range will launch worldwide in the spring of 2010, marking Thomas & Friends’ 65th anniversary.

To read the full story on our sister site, toynewsmag.com, click here.

Properties such as Thomas & Friends and Halo help firm return to profit.

New partners, new products, new content and new events for the pre-school brand.

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Party held at Thomas Land at Drayton Manor to celebrate the iconic brand's milestone.

Alligator Books has renewed its UK licensing deal with Hit Entertainment.

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Deal takes Moshi Monsters into three new toy categories; Initial lines to arrive before Christmas.

New broadcast and consumer products deals for the entertainment company's hit pre-school shows.

Tomy has clarified its position with regards to its big-selling Thomas and Friends licensing deal.

Firm enters global multi-year deal with Electronic Arts to develop construction toys based on the video game.

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Entertainment One UK | London | Competitive Salary | Date Published 23rd August