Hit signs Mega Brands for Thomas toys - Licensing.biz

Hit signs Mega Brands for Thomas toys

Mega Brands has signed a deal with Hit Entertainment to produce a range of Thomas building toys.
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The firm has entered into a multi-year, global licensing agreement with Hit to develop construction toys based on Thomas & Friends.

Under the global, multi-year agreement, it has the rights to develop all-new construction toy sets based on the characters of Thomas & Friends and destinations from the Island of Sodor world.

The range will launch worldwide in the spring of 2010, marking Thomas & Friends’ 65th anniversary.

To read the full story on our sister site, toynewsmag.com, click here.

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