Hit strikes alliance with Dubailand

Theme park to be designed around popular characters Barney, Pingu, Bob the Builder and Thomas & Friends.
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Hit has partnered with Dubailand to develop a diverse portfolio of family entertainment projects in Global Village at Dubailand, one of the world’s largest tourism, leisure and entertainment destinations.

The alliance will see the creation of the first Hit ‘Little Big Club’ in Dubai. The indoor/outdoor project, which stretches 25,000 square feet, is due to open in the final quarter of 2008. It also represents a multi-million AED investment within the permanent Global Village.

Designed around popular characters Barney, Pingu, Bob the Builder and Thomas & Friends, the venture offers themed rides and play-centres, party and educational function spaces and a theatre that will present mini live shows, television shows produced by Hit and first run productions.

The two firms will also work together to develop new concepts, including live shows and a mix of music, entertainment, themed restaurants and retail outlets for Global Village visitors.

UK based theme park designers RMA will design the park’s layout, rides and project-manage all architectural, scenic and technical aspects of the club.

Mohammed Al Habbai, CEO of Dubailand (pictured right), said: “The alliance with Hit Entertainment is a continuation of our strategy of bringing the world’s most prestigious names in the leisure and entertainment industries to Dubailand. Hit Entertainment joins an illustrious portfolio of Tatweer-owned investments formed by Bawadi: The Tiger Woods Dubai, Universal Studios Dubailand and Dreamworks Animation Park, in addition to Dubailand itself and the Global Village.”

Bruce Steinberg, Chief Executive Officer, Hit Entertainment (pictured centre) said: “We are thrilled to be launching the world’s first Hit Entertainment ‘Little Big Club’ attraction in Dubai and view it as tremendous opportunity to be working with Dubailand, a world class development company.

“Barney, Pingu, Bob the Builder and Thomas & Friends are brands that are loved by children and trusted by parents. With the launch of our new ‘Little Big Club’, children and families will be able to experience their favourite brands in a new and unique way. This project represents an important strategic direction for the company and ushers in a new era for our live events and attractions business.”

Abdul Redha Bin Redha, CEO, Global Village (pictured left) added: “Hit Entertainment will significantly contribute to the reputation of the Global Village brand. As one of the world’s leading independent children’s entertainment producers and rights owners, the addition of the Hit Entertainment ‘Little Big Club’ will add significant value to our offering, providing an enhanced experience to all Global Village guests.”

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