Hit's Thomas remains in top licensing spot

NPD data shows Thomas is the UK's number one pre-school licence for ninth consecutive year.
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According to December's NPD report, Hit Entertainment's Thomas & Friends has been ranked as the number one pre-school licensed property in the UK, with almost a nine per cent market share.

The report also saw Golden Bear's Talking Thomas range in the top 20 in NPD's Top 50 Licensed Products for December 2008. In addition, Thomas & Friends is also the number one pre-school property in the US (boys pre-school, US NPD June 08), Germany and Australia.

Recent highlights from the Thomas programme include the launch of Thomas & Friends: The Great Discovery on DVD, earning Hit its best selling title of 2008 with over 80,000 units sold to date. The release was supported by an extensive marketing and licensing campaign throughout Q4, including a theatrical roll-out across VUE cinemas in the UK, and is one of the British Video Association's top 20 best selling titles of 2008.

In fact, the BVA now ranks Hit as the fifth largest children's DVD distributor, just below Disney, Dreamworks, Warner and the BBC (source: Official Charts Company).

"Thomas & Friends continues to hold a unique place in the hearts and minds of children across the UK," said Peter Byrne, EVP of consumer products international, Hit Entertainment. "Thomas' rich heritage serves as a reminder that the brand's intrinsic qualities of teamwork, tradition and engaging play patterns are timeless and enduring to generation after generation.

"As we approach Thomas' 65th anniversary, we have an exciting programme of activity ahead and we look forward to working with our licensing partners to continue building upon Thomas' worldwide success."

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