H&M debuts new Miffy apparel collection - Licensing.biz

H&M debuts new Miffy apparel collection

A range of baby and kids’ apparel and accessories featuring Miffy will launch at the beginning of September.
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Mercis B.V has lauched its first global Miffy collection with fashion retailer H&M.

A range of baby and kids’ apparel and accessories featuring Miffy will launch at the beginning of September at H&M stores across Europe, Middle East, Africa, North and South America and selected countries in Asia Pacific, as well as online via www.hm.com.

“This exciting collection with H&M is the next step in the evolution of Dick Bruna’s classic brand," said Marja Kerkhof, managing director of property rights owner Mercis B.V.

"Launching lovely new Miffy designs through the partnership with H&M will not only enhance the global footprint but also brings it within reach of fashion-aware parents with babies and young children from all corners of the globe. 

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