Hoho builds Cloudbabies presence in Australia

Firm working with Haven Licensing on building pre-school show across Australia and New Zealand.
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Hoho Rights and Haven Licensing have secured a number of key licensees for pre-school show Cloudbabies across Australia and New Zealand.

Big Balloon has been appointed as toy partner, launching a variety of plush and toys, while Wildcard is the apparel partner for outerwear and sleepwear.

Both toys and apparel will launch into ABC stores in September, joining the line of Penguin books and ABC DVDs. There will be a special destination area in-store from September.

"After a hugely successful debut on screen in Australia and New Zealand, we're thrilled that Cloudbabies is building on its ratings success and securing key licensing categories in the region and have high hopes for the forthcoming product launch," said Helen Howells, joint MD at Hoho Entertainment.

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