Hoho Rights bolsters team - Licensing.biz

Hoho Rights bolsters team

Commercial arm of kids production company appoints a head of sales and acquisitions.
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Hoho Entertainment has further strengthened its Hoho Rights commercial arm, with the hiring of a new head of sales and acquisitions.

Danielle Davies (pictured) will join the firm from Viacom International Media Networks, where she currently holds the role of acting sales director. Prior to this, Davies was SVP of sales at DCD Rights, while she has also held positions at Granada and RDF Media.

"We are delighted to welcome Danielle to Hoho Entertainment," said Helen Howells, joint MD at the firm. "There are very exciting times ahead for us as we continue to develop our existing brands and seek out new opportunities. Danielle's extensive television sales background will place her absolutely at the forefront of that."

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