Hoho snaps up Elastic Rights for Cloudbabies - Licensing.biz

Hoho snaps up Elastic Rights for Cloudbabies

Madrid-based firm to handle pre-school brand in Portugal, Greece and Turkey.
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Hoho Rights - the commercial arm of Hoho Entertainment - is continuing to extend the reach of its Cloudbabies brand.

The firm has appointed Elastic Rights to handle the TV distribution and licensing for the pre-school show in Portugal, Greece and Turkey.

"We are thrilled to welcome Elastic Rights on board to act as our representative for Cloudbabies in those key territories," said Helen Howells and Oliver Ellis, joint MDs of Hoho Entertainment. "Elastic has a great track record in the integrated management of multimedia brands and content geared towards the family and pre-school market.

"We think they're going to do a wonderful job of taking care of our Babies."

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