HONG KONG 2011: Cartoon Network eyes further success in region - Licensing.biz

HONG KONG 2011: Cartoon Network eyes further success in region

Asian licensing arm saw 56 per cent year on year growth in 2010, company reveals.
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Cartoon Network Enterprises is targeting further growth for its business in Asia, after its licensing and merchandising arm in the territory saw year on year growth of 56 per cent in 2010.

The firm will now look to focus on more innovative product and event roll outs with its existing franchise portfolio in 2011, for properties including Ben 10 and Generator Rex.

"2010 was a very busy year for CNE, with non-stop product launches, live event roll outs and new strategic partnerships," explained Dulce Lim-Chen, VP, Asia Pacific, Cartoon Network Enterprises. "Kids loved our brands and Cartoon Network - leading to strong business growth in all areas of our businesses and in every single market.

"Moving forward in 2011, we will uphold our promise of being an entertainment brand that truly animates kids' lives. We will continue to further develop our franchises in 2011 across multiple platforms, so kids can reach out to us wherever, whenever.

"Cartoon Network will always be on the forefront of offering the best and most entertaining experiences for our fans."

Ben 10 Live will continue its Asia Pacific roll out in China, Hong Kong, India and the Philippines, with a number of new events also planned for the brand. In addition, Generator Rex launches across the region this month (January), with CN working closely with global toy partner Mattel on the accompanying product roll out.

CNE will also be looking at opportunities for third party brands including Bakugan, Zoobles and Puppy in my Pocket, plus additions to the Gwen and Powerpuff Girls properties are also planned.

Lim-Chen concluded: "There is a lot going on this year. 2011 is going to be a year fully packed with surprises for all our fans."


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