Hornby expands further with Moshi Monsters deal - Licensing.biz

Hornby expands further with Moshi Monsters deal

Firm to produce pin badges and die-cast vehicles based on Mind Candy brand.
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The Hornby brand has signed a worldwide licence with Mind Candy.

The agreement will see Corgi produce both Moshi Monster pin badges and die-cast vehicles and the first series of pin badges, based on the six monsters; Katsuma, Diavlo, Furi, Luvli, Poppet and Zommer, will be with a number of retailers this week.

Retailers have shown a strong interest in Hornby’s latest licensed product with a strong demand for the Moshi pin badges from national retailers, department stores and grocers alike.

Hornby also has the licence to manufacture Moshi die-cast vehicles, which will hit the market later this year.

Nathaniel Southworth, sales and marketing director, Hornby Hobbies, commented: "We are thrilled to partner with one of the hottest children’s properties around as we step into new and exciting product areas with our Corgi Toy brand."

Darran Garnham, chief business development officer, Mind Candy, added: "We’re looking forward to working with Hornby. Hornby are known for their quality products making this agreement a very exciting and new element of the Moshi brand."

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