Hornby signs 2012 licence - Licensing.biz

Hornby signs 2012 licence

Firm to launch the first official London 2012 toys in time for Christmas.
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A special Scalextric velodrome set, Corgi die-cast model vehicles - including London buses and taxis, Hornby models of the trains used for the 2012 Games and Airfix kits of the main London 2012 venues - including the Olympic Stadium, will be in the range.

The firm has been awarded a three-year licence to develop and market the line, which will all feature the London 2012 branding.

London 2012 chief executive Paul Deighton said: "We are proud to be working with a truly iconic British company, which can offer us a great range of products across its brands that will celebrate the Games in 2012 and live on for generations after as collector's items.

"We welcome Hornby - and Corgi, Scalextric and Airfix - to the London 2012 family."

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