Horrid Henry cleans up with new toiletry deal

CPLG signs SERT-MST for range of branded merchandise, due this summer.
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With a film due in the summer, CPLG is continuing to add partners to the Horrid Henry licensing programme.

SERT-MST is to launch a toiletry range in the UK this summer, featuring shampoo, toothpaste, toothbrushes, wipes, handwash, bubble bath, plasters and shower gel.

"We are thrilled to be working with the Horrid Henry brand and are developing a range of items that are sure to appeal to his millions of fans," said Sabir Tayub, MD of SERT-MST.

The Horrid Henry licensing programme also includes toys from Flair, apparel from Silverknit, nightwear and underwear from TDP Aykroyds, t-shirts and jumpers from Fabric Flavours, hand and finger puppets from Fiesta Crafts, games and puzzles from Jumbo, cards and giftwrap from Woodmansterne, music from EMI Records, video games from Asylum Entertainment and a range of DVDs from Abbey Kids.

John Taylor, partnerships manager at CPLG, commented: "This is a fantastic addition to the Horrid Henry licensing programme. Henry is always getting himself dirty so a toiletries range fits in perfectly and kids will be keen to add a bit of fun to bath time with these new products."

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