Video games publisher South Peak is to give Horrid Henry: Missions of Mischief a shot in the arm with a renewed marketing push.
The firm has drawn up a second marketing campaign to raise awareness of the Nintendo Wii version - launched last week. The move has also been prompted by the success of the DS and PC versions, which were released at the end of October.
"The DS version is definitely living up to - and exceeding - our expectations, but as with any strong brand, we believe the sales curve is long and it's not all about the day one ship and sales," said MD Jonathon Hales.
"Since launch we've seen week on week increases in sell through and we expect this to continue right through to Christmas. We're definitely anticipating the Wii version to perform well, thus creating additional demand for all formats.
"We'll be hitting a range of high profile children's TV channels with fantastic creative, which will definitely drive awareness even more."
Hales added that the licence has "performed exceptionally" for South Peak, earning plenty of positive feedback from various retailers.
He said: "In fact, many were surprised by the overwhelming initial demand and have been frantically reordering stock, which is fantastic."
The South Peak boss also said that, should this deman continue and the Wii version provide the expected boost, Missions of Mischief won't be the last we see of Henry.
"It's still early days," he said. "However, let's just say we are all talking about the options available."