SouthPeak Interactive Corporation and Asylum Entertainment have signed a deal to co-publish a video game based on the Horrid Henry books written by Francesca Simon and the top rating children’s television series, produced by Novel Entertainment.
Asylum Entertainment is currently developing the Horrid Henry game for Wii, Nintendo DS and PC. Players take on the role of Horrid Henry as they run and jump through a series of levels, meeting other characters along the way.
The game is set for release this October, alongside a whole week dedicated to the TV series on CiTV, during half-term and the publication of the latest book (Horrid Henry Wakes the Dead.)
Lucinda Whiteley, creative director of Novel Entertainment said: "We are thrilled to further extend the reach of the Horrid Henry brand to include a PC, Wii and DS game. SouthPeak Games and Asylum Entertainment are leaders in their field and we are excited to be working with such creative game developers."
Jonathan Hales, European MD, SouthPeak Games added: “We are delighted to be working with Asylum Entertainment and Novel Entertainment on the Horrid Henry licence. The books and TV series have proved exceptionally popular in Europe and the books have recently launched in North America, so we’re sure the video game will be just as successful.”
Simon Bailey, MD of Asylum Entertainment commented: “We are really excited to be working with SouthPeak as our partner in bringing the Horrid Henry game to market. Their position in the US market makes them ideal for us to work with for the launch of the game. We are looking forward to making the Horrid Henry video game successful together.”