Hot Topic Australia to launch Born to Shop range

Talisman Licensing seals three-year deal with retailer for Paper Island brand.
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Paper Island's Australian agent, Talisman Licensing, has secured a key deal with Hot Topic Australia for the firm's Born to Shop and The Good Life brands.

A three-year deal will see the nationwide launch of homewares, kitchen sets and stationery.

The venture with The Good Life marks the first foray into licensed merchandise for the Paper Island property in Australia. Products will be available in time for Australian Mother's Day on May 13th.

"We are delighted to launch the Good Life brand in Australia with Hot Topic and also to expand on Born to Shop," said Daniel Feller, MD of Talisman Licensing. "We are building on our association and partnership with one of Australia's largest retailers of these lines, Australia Post.

"We will see Hot Topic's stationery and kitchenwares lines all over the country from early May, which will give us the perfect opportunity to showcase this new brand from our friends at Paper Island."

Allison Myers, licensing manager at Paper Island, added: "Born to Shop continues to delight our Antipodean devotees and we look forward to The Good Life heading in the same direction."


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