How do you get Pikachu on a bus?

A team of Londoners and the Transport for London find out for The Year of The Bus 2014.
Author:
Publish date:
Social count:
0
buspikachu.gif

How do you get Pikachu on a bus?

It’s a question the greatest minds of our generation have been pondering for years.

But thanks to a bunch of sharp-witted Londoners alongside Transport for London, the answer has finally been discovered.

That’s right, in celebration of the Year of the Bus 2014, the department has teamed with the eponymous yellow mouse-like creature, to simply Pokémon (Poke him on).

Related

00ble20141.jpg

GALLERY: BLE 2014

The Licensing.biz headed to London to witness the 2014 Brand Licensing Europe. Click the photos below to find out what unfolded...

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.