How to pick the right licensees - Licensing.biz

How to pick the right licensees

Steve Reece offers seven top tips for finding the right partners for your brand.
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One of the most common questions Virtual World Licensing gets asked is: "How do I know which licensee to choose?"

With so many companies in each category, it can become confusing.

Here’s our seven top tips on how to select the best licensee:

1. Create a professional, commercial brand presentation and deliver it with relevant focus and impact

If you make a half arsed approach at presenting your property out to licensees, failing to include commercially relevant data, you could appear to be in brand owner la-la cuckoo land. 

Read the full article and all seven tips here.

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