How to pick the right licensees

Steve Reece offers seven top tips for finding the right partners for your brand.
Publish date:

One of the most common questions Virtual World Licensing gets asked is: "How do I know which licensee to choose?"

With so many companies in each category, it can become confusing.

Here’s our seven top tips on how to select the best licensee:

1. Create a professional, commercial brand presentation and deliver it with relevant focus and impact

If you make a half arsed approach at presenting your property out to licensees, failing to include commercially relevant data, you could appear to be in brand owner la-la cuckoo land. 

Read the full article and all seven tips here.

Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Daily Digest and Newsflash services. You can also follow on Twitter and Facebook.


RDF Rights

In 1995, just two years after the RDF Media Group was founded, RDF Rights was formed in order to look after the licensing for the company?s television content.

Featured Jobs