HRD teams with the RAF Museum to launch Spitfire plush lines for 2018

The firm was commissioned to design, develop and manufacture a range of Spitfire products including plush keyrings, small plush toys and 100cm giant 3D shaped cushions.
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The RAF Museum is working with the specialist toy design firm High Resolution Design to launch a new range of Spitfire plush toys.

The new launch will be part of the RAF”s Centenary anniversary, marking 100 years since it was first in flight.

HRD, who specialises in the development of realistic iconic plush toys was commissioned to design, develop and manufacture a range of Spitfire products including plush keyrings, small plush toys and 100cm giant 3D shaped cushions.

“It is an honour for us to be working with one of the most significant institutions in our country’s history on this range of RAF Spitfire toys,” said Joel Berkowitz, MD at HRD.

“The project has challenged our team’s design skills, making sure to pay close attention to even the smallest details on this iconic, heritage aircraft.”

In addition, HRD is working on numerous other licensed plush toy projects launching in 2018 with JCB, Emergency Services and Football Stadiums. HRD has seen massive growth in its existing London Underground 3D plush toys and British Icons range and is expanding this with a raft of new lines in 2018 as well.

“Our toy partnership with Transport for London goes from strength to strength and we are excited about expanding our offering with them next year,” added Berkowitz.


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