Having enjoyed considerable success with its Peppa Pig products, HTI is continuing its relationship with Entertainment One, rolling out items for Ben & Holly's Little Kingdom.
The UK deal will see products including a tea pot set, Breakfast Gong set, a Princess Holly dressing table, a Magic Kitchen and a selection of dolls' prams being introduced.
The range will be aimed at three to seven year-old girls.
"The success of Astley Baker Davies with Peppa Pig meant that the licensing deal with Ben & Holly was particularly attractive, and we are delighted to secure the opportunity," said John Hutt, chief executive at HTI. "The feedback from retailers has been overwhelmingly positive with orders already being taken."