HTI adds Zanussi

Firm becomes first ever toy licensee for the electrical brand.
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HTI has signed a multi-year licensing deal with Electrolux Global Brand Licensing to launch a range of Zanussi-branded children’s role-play toys.

The 12-strong range, which is being launched in the UK through an exclusive six-month agreement with Tesco later this year, includes a washing machine, fridge, cooker, microwave oven and fold-away kitchen, as well as small domestic appliances such as a toaster, kettle, iron and vacuum cleaner.

To see the full story on our sister site, toynews-online.biz, please click here.

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