Hungry Caterpillar live tour boost for Rainbow Designs

Toy licensee teams with theatre company for special competition during run.
Author:
Publish date:
Social count:
0
1_HC96208 Large VH Caterpillar.jpg

Rainbow Designs is looking to raise further awareness of its products for The Very Hungry Caterpillar, teaming with The Mermaid Theatre of Nova Scotia to run special competitions during the current live tour.

Ten large Very Hungry Caterpillar plush toys will be used as competition prizes in the national and regional press throughout the show's UK-wide tour.

The Very Hungry Caterpillar & Other Eric Carle Favourites - hosted by KW & NB - is on tour until the end of November and takes in locations such as Hull, Stafford, Richmond and Southend.

The show features The Very Hungry Caterpillar, Little Cloud and The Mixed-Up Chameleon stories retold on stage with puppetry in black light.

"We are delighted that Eric Carle's classic tales are being brought to life in such a creative, vivid and imaginative way and it's great to support the tour by donating the plush Caterpillars," said Anthony Temple, MD of Rainbow Designs.

"The tour is fantastic for raising awareness of The Very Hungry Caterpillar brand and retailers can look forward to even greate demand for toys and gifts featuring this iconic and timeless character."

Theatregoers can also purchase Rainbow's Very Hungry Caterpillar merchandise, including the soft toy Caterpillar.

Lucy Wood, general manager of KW & NB, added: "We are extremely grateful to Rainbow Designs for the donation of the large plush Caterpillar and, so far, there has been a fantastic response to both the competition and Rainbow's merchandise on sale at the theatres."

Related

Featured Jobs

Historic Royal Places Job Logo 620 x 349

Licensing Executive

Historic Royal Palaces (HRP) is a successful, high performing organisation built on strong foundations. An independent charity, we manage the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle in Northern Ireland. We help everyone to explore the story of how monarchs and people have shaped society in some of the greatest palaces ever built.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.