Hyundai strengthens FIFA ties as global sponsor of History Channel's 'History of Football' programming event - Licensing.biz

Hyundai strengthens FIFA ties as global sponsor of History Channel's 'History of Football' programming event

The cross-platform partnership will see Hyundai Motor Company sponsor the 14-day television event on History in over 160 territories.
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A+E Networks’ entertainment brand History has signed Hyundai Motor Company as a global sponsor of History of Football: The Greatest Story Ever Played.

The cross-platform partnership will see Hyundai Motor Company sponsor the 14-day television event on History in over 160 territories.

The sponsorship agreement – billed as a ‘ground-breaking’ move from both parties – allows Hyundai Motor Company to showcase the car maker’s long-running partnership with FIFA and its association with the FIFA Men’s World Cup since 2002.

The deal is also an important reference for FIFA World Football Museum Presented by Hyundai that Hyundai Motor Company is opening in Hyundai Motorstudio Moscow to showcase the celebrated worldwide football related cultures and heritages of the FIFA.

The television event will take an in-depth look at the sporting events to have born iconic football players like Pelé, Maradona, Messi, Ronaldo, Zidane, David Villa and Müller. In fact, David Villa represent History of Football as its global press spokesperson.

“The incredible stories told through History’s rich mix of global and local commissions brings to life Hyundai Motor Company’s focus on football heritage and extends its deep relationship with fans around the world,” said Sean Cohan, president, international and digital media, A+E Networks.

“In the same way that History is providing football fans with a unique and truly immersive viewing experience, Hyundai Motor Company is reinforcing its association with football, football fans and the passion of the FIFA World Cup.”

The international partnership involves bespoke content commissioned by Hyundai Motor Company to air on History during History of Football, on-air sponsorship credits and branded promos, digital and social extensions and HOF interview clips for Hyundai Motor Company to run online and via social sites.

History of Football will air in over 160 territories around the world, including in Brazil, Denmark, Finland, Germany, Italy, Japan, Korea, Netherlands, Norway, Poland, Portugal, Russia and Spain as well as Sweden and the UK, Africa, Latin America and Southeast Asia.

40 hours of content will bring a ‘blend of global and local programming.’

“Hyundai’s long-standing association with football heritage, memorabilia and memoris provides a tremendous opportunity for History to partner with another strong global brand as we engage fans around the world in a celebration of this mega sporting event,” added Patrick Vien, executive managing director, international, A+E Networks.

The 14-day programming event will see History present a slate of original documentaries as well as short form specials. These will be complemented by a curation of films from previous FIFA World Cups.

‘History’s renowned story-telling coupled with Hyundai Motor Company’s rich association with football and the FIFA World Cup offers football fans a powerful combination,’ concluded a press release from A+E Networks.

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