British footballing legend, Ian Wright has teamed up with Cartoon Network to launch the channel’s annual international anti-bullying campaign.
CN Buddy Network kicked off earlier this week to tie in with National Anti-Bullying Week in the UK. The initiative encourages kids and young people to have each other’s back, speak out against bullying and ‘be a buddy, not a bully.’
Cartoon Network is collaborating with Childline, the leading UK helpline for children and young people to provide immediate advice and support for those in need.
Wright appears in an on-air campaign on Cartoon Network which also includes and original series of animated shorts addressing the viewpoints of the bully, the bullied and the observer. Kids affected by bullying can immediately access professional advice, relevant tips and support tools online at Cartoonnetwrok.co.uk/beabuddy.
Wright said: “I teamed up with Cartoon Network and Childline to launch CN Buddy Network this year because I don’t believe that bullying at any stage of your life is acceptable.
“I think it’s important that children have somewhere to go so they don’t have to suffer in silence.
“I remember getting bullied back when I was new on the football scene, I was only 22 and people were intimidated by that. My advice to kids is to speak up against bullying’ that’s the first step to showing others you’ve got their back.”
Marnie Winter-Burke, a Childline counsellor, added: “We know it can be very difficult for young people who are being bullied to tell someone what’s happening to them.
“Many are simply too scared to speak out or believe it’s their fault. However, over the years we have learned from Childline callers’ bullying doesn’t stop if it’s left alone – it gets worse.
“That’s why CN Buddy Network is an important reminder to those who witness bullying to help the person being targeted by encouraging them to tell a trusted adult of Childline.”