Iberia deals bolster Nickelodeon Consumer Products - Licensing.biz

Iberia deals bolster Nickelodeon Consumer Products

Range of summer focused merchandise to launch across Spain and Portugal.
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Nickelodeon Consumer Products has inked a raft of deals for Spongebob Squarepants and Dora the Explorer in Spain and Portugal.

First up, in Portugal, Somani-Sociedade Textil has signed up to produce a range of bath towels, hand towels and bath robes inspired by Spongebob Squarepants. The deal runs until summer 2013.

For Spain, Medialive will roll out Spongebob colouring and activity books for five to eight year olds. Each piece includes a novelty element, for example look and find books with heat reactive inks, joke books with temporary tattoos and game books complete with playing cards.

The Medialive range is being sold in key retailers including Carrefour, Alcampo, Eroski, El Corte Ingles and Fnac.

Finally, in a deal for Dora the Explorer covering Spain and Portugal, Lugar Difusion is launching collections of wooden hair accessories and children's jewellery, as well as fashion accessories.

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