Nickelodeon is extending the reach of the licensing programme for iCarly, rolling out a fashion line in South Africa in autumn/winter.
Edgar's, Mr Price, Pick n Pay and Jet will all stocking apparel ranges from this month. Designs combine pretty feminine classics with edgier tomboy looks on t-shirts, dresses and tops.
In addition, iCarly mics, figures, remotes and basic play-sets from Prima Toys are now available, with further products due in store in September. These will include bed linen and a line of health and beauty products.