iCarly success boosts Nickelodeon

Key product lines to launch for Christmas for UK channel's number one show.
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More than five million viewers tuned into teen show iCarly between January and April, making it Nickelodeon's number one show so far this year.

In April, iCarly out-rated the nearest competitor teen show by eight per cent, with nearly half a million viewers tuning into the special iCarly iGo To Japan (including repeats); achieving a 23.5 per cent share of viewing and out-performing Disney (its nearest rival) by 223 per cent.

The consumer products range is due to debut this autumn. Activision will be launching iCarly video games for Nintendo's Wii and Sony's PlayStation 2 system, while master toy licensee Vivid Imaginations - in conjunction with Playmates Toys - will launch a line of toys and tween electronics. These will include figures, play-sets and role play items, all TV supported from October.

In addition, Alligator Books will launch a range of activity books this summer, International Greetings will debut a stationery range and Pyramid Posters will launch a collection of posters and badges.

Martin Yaffe is planning wheeled toys and hair electricals and Trade Mark Collections will roll out a range of fashion backpacks and bags.

"We are really excited about the iCarly phenomenon and these great ratings demonstrate that there's great anticipation ahead of the launch of the new product ranges hitting retailers for Christmas 2009," said Clare Piggott, Nickelodeon UK's VP of consumer products.


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