Ice Age-themed weekend planned at Alton Towers

Resort to host special event on March 2nd and 3rd to celebrate new 4D experience.
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Fox Consumer Products has revealed that a special Ice Age-themed weekend will run on March 2nd and 3rd at Alton Towers Resort.

The event is being held to celebrate the imminent opening of Ice Age The 4D Experience on March 24th.

Fans will have a chance to meet their favourite characters from the Ice Age films and have their pictures taken with Sid the Sloth and Scrat. Families will also have the chance to relax and watch the films in the Alton Towers Resort cinema, while there will also be a number of activities taking place, including competitions.

The 4D Experience opens ahead of the fourth movie, Ice Age: Continental Drift in July.

FCP has signed up a number of partners including The Promotions Factory, Carta Mundi, Eurosales, Panini, Smith & Brooks and SERT-MST among others.

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