Iconicfuture has signed the digital merchandising rights for Garfield from licensor Paws, Inc.
The deal means that game developers can acquire the character to add as a virtual item into their games, mobile applications and virtual worlds.
Iconicfuture provides a marketplace for digital and virtual merchandising by facilitating the integration of branded virtual items into a broad spectrum of games.
By doing so, Iconicfuture simplifies the clearing of rights for game developers and creates additional revenue streams for developers and brand owners alike.
"We are thrilled to partner with Paws and add Garfield, one of the most iconic characters in the world, to our brand portfolio," said Sharon Bennett, SVP business development and licensing at Iconicfuture. "Garfield's global appeal and popularity across generations are ideal for digital partnerships within multiple gaming platforms."