ID Toys signs up for Caillou

Cookie Jar pre-school property to welcome new toy line later this year.
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CPLG has signed up Montreal-based ID Toys as master toy licensee for Caillou across all of North America.

The firm will be showcasing a full range of product at the upcoming Dallas Toy Fair, with the line including figures, play-sets, puzzles, bath toys and plush.

"We are thrilled to be working with the Caillou property," said Dan Christamtsis of ID Toys. "There is such a strong affinity for this brand from both kids and their parents. There is built up demand in the marketplace for Caillou products and we're excited to bring a fantastic toy line to retail."

Caillou first launched in Canada almost 14 years ago and airs five days a week on pre-school strand, Treehouse. In the US, it is broadcast on both PBS Kids and Sprout.

Kelly Elwood, MD of CPLG Canada, added: "We are thrilled to partner with someone who loves this character as much as we do."

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