Igloo Books strikes Turbo deal with DreamWorks

Novelty publishing line to support film to launch in August.
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Igloo Books has snapped up the rights to create a range of children's books and activity sets based on upcoming DreamWorks film, Turbo.

With the movie hitting cinemas in October, Igloo will be launching all lines in August. Aimed at three to seven year olds, the collection will include pop-up, soundboard, mega sound, touch and feel, puppet and activity sets.

"We are thrilled to hold the UK licensing rights to Turbo," said John Styring, CEO of Igloo Books. "We can't wait to bring the characters of Turbo and Chet to life in a range of exciting novelty books, and are eager to play our role in the film's success.

"We look forward to working with Bulldog and DreamWorks to develop a range of brilliant, creative products for release in August."

Rob Corney, MD at Bulldog Licensing, added: "We are delighted to be working with Igloo on this comprehensive range of Turbo novlety books. DreamWorks Animation's Turbo is one of the most anticipated family movies of 2013, and this exciting range offers something fun and unique for young fans of the movie."

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