Ignition Licensing has been appointed by Studio 100 as the new UK and Eire licensing agent for interactive TV property, Kerwhizz.
Ignition will now be responsible for developing the merchandising rights to the pre-school TV show, following its successful launch on Cbeebies in the UK.
"We are very excited to be taking on Kerwhizz, the very first quiz of its kind on TV for pre-schoolers," said Maggy Harris, licensing director at Ignition. "The programme is unique and is already a big hit with both children and parents alike."
Meanwhile, Ignition has also been hired by Paper Rose Cards to handle its Marzipan card brand.
Harris continued: "Marzipan is a wonderful addition to the Ignition portfolio and we are delighted to have been appointed by Paper Rose who have an exceptional track record for bold and innovative card ranges."